MGT-201 E-Commerce in the Business Environment

This course explores the key trends in e-business, e-commerce and e-marketing -- how the traditional marketing concepts and functions are being transformed to digital age marketing and focuses on the convergence of media to increase or create businesses’ market presence. Products, services and information-based marketing strategies, including B2B, B2C, C2C, and C2B models, are also explored. Total 45 hours of lecture. Prerequisites: BUS 101. Highly recommended: MGT 104. Semester offered: Periodically. 3 Credits.