MGT-202 Global Marketing

This course will analyze global trade from a marketing perspective. The cultural, political, and business aspects of operating in internationally competitive markets will be studied. Students will gain both a theoretical and practical knowledge of the techniques, tactics, and strategies of successful business plan implementation in foreign economies. Total 45 hours of lecture. MGT-104 is preferred but students with background or experience in foreign markets may ask for permission of the instructor. Semester offered: Periodically. 3 Credits.